I can help them write their book and share their message… but I am not an authority on the rest of this… and you clearly are!

Alice Sullivan,
Editor and Ghost Writer
(Worked on nearly 1,200 titles
including 11 New York Times best-sellers)

Yoav developed such talent and knowledge with specific regards to book marketing that even with my background selling more than $30,000,000 in marketing consulting…I couldn’t hold a candle to his plans and insights […] If you’ve got even the smallest opportunity to work with him I highly recommend you grab it before it’s gone… you won’t be disappointed!

Dr. Glenn Livingston

this isn’t the first time I’ve seen something like this and mostly they sell the idea of making a million dollars overnight instead of dealing with the difficult issue that you’ve dealt with of how to stand out in the market place and actually create something that sells.

Chris Garrett
Chief Digital Officer at
Copyblogger Media
(Co-Author of ProBlogger:
Secrets for Blogging
Your Way to a Six-Figure Income)

I’ve learned how to think strategically about Amazon – I know that most authors understand the pivotal role Amazon has in the book marketing world, but I don’t think many authors understand how to approach Amazon in a strategic way.

Professor Dan Breznitz
Munk Chair of Innovation
Studies,University of
Toronto (Dan is the
author or coauthor of
several books on
innovation-based growth.)

What Readers Want

One of the worst movies I ever had the displeasure of watching is ‘What Women Want’…

In it, Mel Gibson played a guy that falls on his head (or was he hit by lightning? – I can’t recall) and can suddenly hear women’s thoughts.

And that turns him from a raging idiot, with a string a failed relationships into the world’s greatest charmer…

It’s a great premise, but the execution was HORRIBLE…

Everything about that movie was bad… the script, the acting, the jokes and especially Mel Gibson.


Let’s focus on the premise and not the unfortunate movie…

Imagine being able to read people’s minds.

Know their desires

Their fears

What makes them laugh

What inspires them and what bores them…

Just imagine the fabulous books you could write if you had that ability!

Your readers would never get bored.

Never lose interest.

And on top of that, you would be able to come up with extremely compelling book titles and descriptions.
Since, after all, you know exactly what your readers want.


I can’t teach you to read people’s minds.

But I can do something even better…

In fact, in the last AMFT weekly webinar, I taught my students where they can find a written summary of what readers in their genre want.

Not only that, those coveted secrets are already written in a way that is proven to drive readers to purchase a book.

And… you can use that exact wording for your book’s description and back cover.

The recording of this webinar is available for you when you join the AMFT Insider’s Club…