I can help them write their book and share their message… but I am not an authority on the rest of this… and you clearly are!

Alice Sullivan,
Editor and Ghost Writer
(Worked on nearly 1,200 titles
including 11 New York Times best-sellers)

Yoav developed such talent and knowledge with specific regards to book marketing that even with my background selling more than $30,000,000 in marketing consulting…I couldn’t hold a candle to his plans and insights […] If you’ve got even the smallest opportunity to work with him I highly recommend you grab it before it’s gone… you won’t be disappointed!

Dr. Glenn Livingston

this isn’t the first time I’ve seen something like this and mostly they sell the idea of making a million dollars overnight instead of dealing with the difficult issue that you’ve dealt with of how to stand out in the market place and actually create something that sells.

Chris Garrett
Chief Digital Officer at
Copyblogger Media
(Co-Author of ProBlogger:
Secrets for Blogging
Your Way to a Six-Figure Income)

I’ve learned how to think strategically about Amazon – I know that most authors understand the pivotal role Amazon has in the book marketing world, but I don’t think many authors understand how to approach Amazon in a strategic way.

Professor Dan Breznitz
Munk Chair of Innovation
Studies,University of
Toronto (Dan is the
author or coauthor of
several books on
innovation-based growth.)

The Whale Hunting Guide for Authors

One of the things that really rattles my cage is when authors say stuff like…

“I’ll never get on that podcast – it’s too big”


“Why would they ever want to feature MY book on that Booktuber channel?”

So I want you to listen closely…


You wrote a friggin’ book.

Do you know how rare this is?

Do you realize how rare you are?

That podcast you think is too big for you, just released a two hour interview with a convicted felon, who’s only redeeming quality is that he can tell funny stories about his fellow inmates.

That Booktuber with the 200,000 followers just reviewed a book about zombies for the millionth time.

Save them from themselves and give get them the opportunity to get to know you – who knows, maybe they’ll like what they see. Heck, maybe they’ll LOVE it.

“But wait one second Yoav… what if they say no?”


Go on to the next one and the next.

Don’t quit before you tried at least a 100 times.

It’s purely a numbers game and the persistent author gets the whale.

Now … there are a few things you can do to improve your chances.

And there are a couple of very important things you need to do once a ‘whale’ says yes.
I teach that here…


But first, shake off the worry and self-doubt.

And let’s catch that whale!