First, I’d like to apologize for neglecting my newsletter responsibilities lately – I was temporarily consumed by other tasks…
But I’m back!!!
And today I’d like to talk to you about the T factor in book marketing.
T is one of my personal coaching students, and also my most successful one to date.
He started working with me 8 months ago, and launched his first book a couple of months later.
In that period his book received more than 200 reviews.
He’s selling thousands of dollars’ worth of books every month.
He is steadily converting readers into consulting clients (gets 3-4 new clients every week).
And he’s well on his way to make a 6 figure income by the end of the year from this single book.
What makes T so successful? I tried to figure it out, and I think I’ve got it.
Sure, he’s persistent and committed – but so are other authors I work with.
His book is great – but other authors I work with have great books as well.
The reason is…
T is willing to invest more in his book-business than the other authors I work with.
He went through five rounds of cover design with three different designers before we got a design that blew both of our minds.
He put in weeks to create a very valuable content upgrade which converts about 12% of his readers into email subscribers.
And he’s investing time and money to personally meet with me every week, review what happened in the past week and plan for the weeks ahead.
My personal coaching program is closed, but you can still get on the phone with me, if you join the Author Marketing Fast Track Insiders Club: