I can help them write their book and share their message… but I am not an authority on the rest of this… and you clearly are!

Alice Sullivan,
Editor and Ghost Writer
(Worked on nearly 1,200 titles
including 11 New York Times best-sellers)

Yoav developed such talent and knowledge with specific regards to book marketing that even with my background selling more than $30,000,000 in marketing consulting…I couldn’t hold a candle to his plans and insights […] If you’ve got even the smallest opportunity to work with him I highly recommend you grab it before it’s gone… you won’t be disappointed!

Dr. Glenn Livingston

this isn’t the first time I’ve seen something like this and mostly they sell the idea of making a million dollars overnight instead of dealing with the difficult issue that you’ve dealt with of how to stand out in the market place and actually create something that sells.

Chris Garrett
Chief Digital Officer at
Copyblogger Media
(Co-Author of ProBlogger:
Secrets for Blogging
Your Way to a Six-Figure Income)

I’ve learned how to think strategically about Amazon – I know that most authors understand the pivotal role Amazon has in the book marketing world, but I don’t think many authors understand how to approach Amazon in a strategic way.

Professor Dan Breznitz
Munk Chair of Innovation
Studies,University of
Toronto (Dan is the
author or coauthor of
several books on
innovation-based growth.)

The T Factor in Book Marketing

Hello again,

First, I’d like to apologize for neglecting my newsletter responsibilities lately – I was temporarily consumed by other tasks…

But I’m back!!!

And today I’d like to talk to you about the T factor in book marketing.

T is one of my personal coaching students, and also my most successful one to date.

He started working with me 8 months ago, and launched his first book a couple of months later.

In that period his book received more than 200 reviews.

He’s selling thousands of dollars’ worth of books every month.

He is steadily converting readers into consulting clients (gets 3-4 new clients every week).

And he’s well on his way to make a 6 figure income by the end of the year from this single book.


What makes T so successful? I tried to figure it out, and I think I’ve got it.

Sure, he’s persistent and committed – but so are other authors I work with.

His book is great – but other authors I work with have great books as well.

The reason is…

T is willing to invest more in his book-business than the other authors I work with.

He went through five rounds of cover design with three different designers before we got a design that blew both of our minds.

He put in weeks to create a very valuable content upgrade which converts about 12% of his readers into email subscribers.

And he’s investing time and money to personally meet with me every week, review what happened in the past week and plan for the weeks ahead.


My personal coaching program is closed, but you can still get on the phone with me, if you join the Author Marketing Fast Track Insiders Club: