Before we get into the meaty stuff, I have a question for you…
Does your inbox scare you sometimes?
Have you ever avoided opening your email just because you’ve dreaded the amount of demands on your time that have slithered their way into your inbox?
Well…
Your inbox looks like a bag of kitties and rainbows compared to that of a journalist.
Journalists are bombarded with requests for attention…
Cover me!
Write about me!
Call me!
Me! Me! Me! Me! Meeeeeee!
So…
What do you do to break through all this noise? How do you get a journalist to actually notice you?
Well…
I’ve learned this technique from my partner Glenn.
It’s called the reverse interview.
And the idea is very simple…
Whenever you want someone to interview you, you begin by asking to interview them.
A request to interview a journalist on a topic she/he knows well will stand out like a sore thumb in their mailbox.
Just last week, one of my coaching students got a request to appear on a TV show from a reporter he briefly interviewed a couple of months before when doing research for his book.
And had he not been away on vacation, he would have gotten that interview – on prime time TV!
So…
If you want someone to interview or write about you – interview them first.
And if you want to learn how to scale this approach and fill your phonebook with details of journalists who’ll take your call, then you should consider joining the author marketing fast track club…
It is not cheap.
And It’s only meant for the most serious authors…
Onwards!
Yoav