I can help them write their book and share their message… but I am not an authority on the rest of this… and you clearly are!

Alice Sullivan,
Editor and Ghost Writer
(Worked on nearly 1,200 titles
including 11 New York Times best-sellers)

Yoav developed such talent and knowledge with specific regards to book marketing that even with my background selling more than $30,000,000 in marketing consulting…I couldn’t hold a candle to his plans and insights […] If you’ve got even the smallest opportunity to work with him I highly recommend you grab it before it’s gone… you won’t be disappointed!

Dr. Glenn Livingston

this isn’t the first time I’ve seen something like this and mostly they sell the idea of making a million dollars overnight instead of dealing with the difficult issue that you’ve dealt with of how to stand out in the market place and actually create something that sells.

Chris Garrett
Chief Digital Officer at
Copyblogger Media
(Co-Author of ProBlogger:
Secrets for Blogging
Your Way to a Six-Figure Income)

I’ve learned how to think strategically about Amazon – I know that most authors understand the pivotal role Amazon has in the book marketing world, but I don’t think many authors understand how to approach Amazon in a strategic way.

Professor Dan Breznitz
Munk Chair of Innovation
Studies,University of
Toronto (Dan is the
author or coauthor of
several books on
innovation-based growth.)

How to get journalists to interview you about your book

Before we get into the meaty stuff, I have a question for you…

Does your inbox scare you sometimes?

Have you ever avoided opening your email just because you’ve dreaded the amount of demands on your time that have slithered their way into your inbox?


Your inbox looks like a bag of kitties and rainbows compared to that of a journalist.

Journalists are bombarded with requests for attention…

Cover me!

Write about me!

Call me!

Me! Me! Me! Me! Meeeeeee!


What do you do to break through all this noise? How do you get a journalist to actually notice you?


I’ve learned this technique from my partner Glenn.

It’s called the reverse interview.

And the idea is very simple…

Whenever you want someone to interview you, you begin by asking to interview them.

A request to interview a journalist on a topic she/he knows well will stand out like a sore thumb in their mailbox.

Just last week, one of my coaching students got a request to appear on a TV show from a reporter he briefly interviewed a couple of months before when doing research for his book.

And had he not been away on vacation, he would have gotten that interview – on prime time TV!


If you want someone to interview or write about you – interview them first.

And if you want to learn how to scale this approach and fill your phonebook with details of journalists who’ll take your call, then you should consider joining the author marketing fast track club…

It is not cheap.

And It’s only meant for the most serious authors…