I can help them write their book and share their message… but I am not an authority on the rest of this… and you clearly are!

Alice Sullivan,
Editor and Ghost Writer
(Worked on nearly 1,200 titles
including 11 New York Times best-sellers)

Yoav developed such talent and knowledge with specific regards to book marketing that even with my background selling more than $30,000,000 in marketing consulting…I couldn’t hold a candle to his plans and insights […] If you’ve got even the smallest opportunity to work with him I highly recommend you grab it before it’s gone… you won’t be disappointed!

Dr. Glenn Livingston

this isn’t the first time I’ve seen something like this and mostly they sell the idea of making a million dollars overnight instead of dealing with the difficult issue that you’ve dealt with of how to stand out in the market place and actually create something that sells.

Chris Garrett
Chief Digital Officer at
Copyblogger Media
(Co-Author of ProBlogger:
Secrets for Blogging
Your Way to a Six-Figure Income)

I’ve learned how to think strategically about Amazon – I know that most authors understand the pivotal role Amazon has in the book marketing world, but I don’t think many authors understand how to approach Amazon in a strategic way.

Professor Dan Breznitz
Munk Chair of Innovation
Studies,University of
Toronto (Dan is the
author or coauthor of
several books on
innovation-based growth.)

Getting Your Book Noticed Among Millions of Books on Amazon

One of my favorite movie lines is from the “Untouchables” where Sean Connery catches an assassin holding a knife in his house…

Mr Connery points a shotgun at him and says…

“Well, well… isn’t that just like a goon?”

“Brings a knife to a gun fight”

If you say that out loud, in a manly Scottish accent, you’ll get the full effect…


Old man Connery is right.

You can’t bring a knife to a gun fight.

And you can’t bring a book from a relatively unknown author into a best-seller fight.

Which means that it’ll be damn near impossible for you to compete in the most coveted categories on Amazon.

Categories like ‘Romance’ or ‘Weight Loss’ are occupied by heavy hitters with a big following and high traffic websites.

But …

Worry not.

Because most of the traffic on Amazon doesn’t come from the category listing.

According to estimates, more than 60% of purchases on Amazon originate from a keyword search.

And the best thing is, you are free to select whatever keywords you desire.

You can start off with low-competition keywords.

Granted, you’ll make less sales in the beginning.


You WILL make sales, and get reviews.

And when your book has outgrown those ‘low competition’ keywords, you can slowly transition to higher competition and higher yield keywords.

And eventually the traffic and sales from your keywords may get you ranked in those heavy-hitter/gun-wielding categories.

I teach how to do this here…