One of my favorite movie lines is from the “Untouchables” where Sean Connery catches an assassin holding a knife in his house…
Mr Connery points a shotgun at him and says…
“Well, well… isn’t that just like a goon?”
“Brings a knife to a gun fight”
If you say that out loud, in a manly Scottish accent, you’ll get the full effect…
Old man Connery is right.
You can’t bring a knife to a gun fight.
And you can’t bring a book from a relatively unknown author into a best-seller fight.
Which means that it’ll be damn near impossible for you to compete in the most coveted categories on Amazon.
Categories like ‘Romance’ or ‘Weight Loss’ are occupied by heavy hitters with a big following and high traffic websites.
Because most of the traffic on Amazon doesn’t come from the category listing.
According to estimates, more than 60% of purchases on Amazon originate from a keyword search.
And the best thing is, you are free to select whatever keywords you desire.
You can start off with low-competition keywords.
Granted, you’ll make less sales in the beginning.
You WILL make sales, and get reviews.
And when your book has outgrown those ‘low competition’ keywords, you can slowly transition to higher competition and higher yield keywords.
And eventually the traffic and sales from your keywords may get you ranked in those heavy-hitter/gun-wielding categories.
I teach how to do this here…