I can help them write their book and share their message… but I am not an authority on the rest of this… and you clearly are!

Alice Sullivan,
Editor and Ghost Writer
(Worked on nearly 1,200 titles
including 11 New York Times best-sellers)

Yoav developed such talent and knowledge with specific regards to book marketing that even with my background selling more than $30,000,000 in marketing consulting…I couldn’t hold a candle to his plans and insights […] If you’ve got even the smallest opportunity to work with him I highly recommend you grab it before it’s gone… you won’t be disappointed!

Dr. Glenn Livingston

this isn’t the first time I’ve seen something like this and mostly they sell the idea of making a million dollars overnight instead of dealing with the difficult issue that you’ve dealt with of how to stand out in the market place and actually create something that sells.

Chris Garrett
Chief Digital Officer at
Copyblogger Media
(Co-Author of ProBlogger:
Secrets for Blogging
Your Way to a Six-Figure Income)

I’ve learned how to think strategically about Amazon – I know that most authors understand the pivotal role Amazon has in the book marketing world, but I don’t think many authors understand how to approach Amazon in a strategic way.

Professor Dan Breznitz
Munk Chair of Innovation
Studies,University of
Toronto (Dan is the
author or coauthor of
several books on
innovation-based growth.)

Fortune telling book-buyers and broke authors

“I cringe at the idea of giving away my best work for free”

This is what an author I work with told me last week.

In fact, most authors I talk to have a hard time giving away a valuable piece of writing they’ve slaved over.

I get it.

But here’s the problem…

Unless you are already a well-known author, book buyers don’t know if they’ll enjoy reading your book.

Surprisingly, book buyers aren’t fortune tellers, so they’ll prefer to buy a book from an author they know and like.

One way to bypass this problem is to have a massive amount of positive reviews. But sadly, reviews are difficult to generate and unless thousands of people buy your book, you won’t have dozens of reviews. It’s the old chicken and egg review conundrum.

So how do you solve this problem?

How do you prove to your potential readers that you are an author worth reading?

You give them a book for free!

It doesn’t have to be your 60,000-word masterpiece.

10,000 words will do the trick.

But they have to be the best 10,000 words you can write.

Because with that short book, you do two things at the same time:

1. Convince readers that your work is worth paying for

2. Build your fan base and email list


You can sign up for the Author Marketing Fast Track Insiders’ Club and learn exactly how to do that (and a lot more)…