I can help them write their book and share their message… but I am not an authority on the rest of this… and you clearly are!

Alice Sullivan,
Editor and Ghost Writer
(Worked on nearly 1,200 titles
including 11 New York Times best-sellers)

Yoav developed such talent and knowledge with specific regards to book marketing that even with my background selling more than $30,000,000 in marketing consulting…I couldn’t hold a candle to his plans and insights […] If you’ve got even the smallest opportunity to work with him I highly recommend you grab it before it’s gone… you won’t be disappointed!

Dr. Glenn Livingston

this isn’t the first time I’ve seen something like this and mostly they sell the idea of making a million dollars overnight instead of dealing with the difficult issue that you’ve dealt with of how to stand out in the market place and actually create something that sells.

Chris Garrett
Chief Digital Officer at
Copyblogger Media
(Co-Author of ProBlogger:
Secrets for Blogging
Your Way to a Six-Figure Income)

I’ve learned how to think strategically about Amazon – I know that most authors understand the pivotal role Amazon has in the book marketing world, but I don’t think many authors understand how to approach Amazon in a strategic way.

Professor Dan Breznitz
Munk Chair of Innovation
Studies,University of
Toronto (Dan is the
author or coauthor of
several books on
innovation-based growth.)

Legendary Authors Dream of Potatoes

I speak about book marketing a LOT. About getting reviews, building an audience, harnessing the power of the Amazon machine – and yet, every single time, without fail, someone asks this question: “But why not just write a better book?” Implying of course that authors who spend time and energy...

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How to make readers CRAVE your next book

​Hi … My name is Yoav and I’m addicted to cookie jam. Not cookies with Jam ‘Cookie Jam’ – the IPad game. I play every day. Well… that’s not true… I play multiple times a day. What can I say… I love this game. It’s my daily dose of mind-numbing...

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My new Facebook Advert gets me in a LOT of trouble

​A few days ago I put up a new Facebook ad… It’s a before/after ad. On the left-hand side it shows an author who wasn’t serious about his marketing and half-assed getting his reviews and as a result he became a beggar – sitting in the street, hunched over his...

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But will this work for fiction authors too?

Yesterday I wrote to you about Glenn, one of my coaching students, who has launched his book 6 weeks ago and is now ranking at #1 for his primary keyword. Glenn received 2,000 downloads and signed more than 160 people to his mailing list. Well… After posting his success story...

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My student hits #1 on Amazon and … insults me!

​Glenn, one of my coaching students, posted this on the private coaching forum a couple of days ago… “#1 IN JUST 6 WEEKS: So, it’s just about 6 weeks since I launched on Amazon using Yoav’s methods, and my book is already #1 for my main keyword with over 2,000...

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The Simple Way to Become a Celebrity Author

Just twenty years ago, or as my son likes to say – when dinosaurs roamed the earth… The mainstream media decided who became a celebrity. If you were an author or a musician, you had to kiss the ring of the media ‘gate keepers’ to get them to talk about...

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The dark side of having a big fan-base

​Not many people talk about it. But having a big and engaged fan base means you have a lot of power. And power gives you an unfair advantage. Even if your latest book isn’t the best in its category, you still have a huge advantage… Want to dominate the bestseller...

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Getting face time with the important authors in your genre

Networking is uber-important. Everybody knows that. And networking with influential authors in your genre can help you in a myriad of ways… They can provide blurbs for your books. They can help you launch your book by tweeting or Facebooking about it. They might even email their mailing list about your...

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My Uncensored Opinion about Amazon Bestsellers

In a nutshell … getting your book to the #1 spot in a specific category on Amazon is as useless as it is easy. How easy is it? Well… There are low-level categories where you only need to sell four copies a day to become THE #1 BESTSELLER. All you...

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