I can help them write their book and share their message… but I am not an authority on the rest of this… and you clearly are!

Alice Sullivan,
Editor and Ghost Writer
(Worked on nearly 1,200 titles
including 11 New York Times best-sellers)

Yoav developed such talent and knowledge with specific regards to book marketing that even with my background selling more than $30,000,000 in marketing consulting…I couldn’t hold a candle to his plans and insights […] If you’ve got even the smallest opportunity to work with him I highly recommend you grab it before it’s gone… you won’t be disappointed!

Dr. Glenn Livingston

this isn’t the first time I’ve seen something like this and mostly they sell the idea of making a million dollars overnight instead of dealing with the difficult issue that you’ve dealt with of how to stand out in the market place and actually create something that sells.

Chris Garrett
Chief Digital Officer at
Copyblogger Media
(Co-Author of ProBlogger:
Secrets for Blogging
Your Way to a Six-Figure Income)

I’ve learned how to think strategically about Amazon – I know that most authors understand the pivotal role Amazon has in the book marketing world, but I don’t think many authors understand how to approach Amazon in a strategic way.

Professor Dan Breznitz
Munk Chair of Innovation
Studies,University of
Toronto (Dan is the
author or coauthor of
several books on
innovation-based growth.)

The future of the author

Many a time when I tell someone I help authors sell books, they look at me funny and ask… “Are people still reading books?” “Is there even a future for the author profession?” So, here’s my take on that… relax, make some tea and listen carefully: I think that we...

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How to get journalists to interview you about your book

Before we get into the meaty stuff, I have a question for you… Does your inbox scare you sometimes? Have you ever avoided opening your email just because you’ve dreaded the amount of demands on your time that have slithered their way into your inbox? Well… Your inbox looks like...

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Fortune telling book-buyers and broke authors

“I cringe at the idea of giving away my best work for free” This is what an author I work with told me last week. In fact, most authors I talk to have a hard time giving away a valuable piece of writing they’ve slaved over. I get it. But...

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The Type of Book Amazon’s Sales Algorithm Promotes With Vigor

When you publish a book on Amazon, you’re not just selling a book via an online store… You’re entering into a partnership with the mighty Amazon sales algorithm. Because … every time you sell a copy, Amazon makes a profit! That is why the Sales Algorithm loves WINNERS. I’ll explain…...

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The Top 50 bar where the most successful authors hang

When I was a youngen, before my army days, I used to hang with my two best friends at a downtown bar called ‘Fink’. It was one of the world’s top 50 bars (Fink won that title 8 years in a row!) and it was the most exclusive bar you...

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The T Factor in Book Marketing

Hello again, First, I’d like to apologize for neglecting my newsletter responsibilities lately – I was temporarily consumed by other tasks… But I’m back!!! And today I’d like to talk to you about the T factor in book marketing. T is one of my personal coaching students, and also my...

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Become the #1 bestselling author with a $12 promotion

A couple of weeks ago I was issued a challenge by one of my Insiders’ Club members. You see… Whenever the subject of being a bestselling author comes up, I always tell my group that it’s pretty easy to become a #1 Amazon bestselling author in a small category… That...

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The Whale Hunting Guide for Authors

One of the things that really rattles my cage is when authors say stuff like… “I’ll never get on that podcast – it’s too big” Or “Why would they ever want to feature MY book on that Booktuber channel?” So I want you to listen closely… YOU ARE A BIG...

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What Readers Want

One of the worst movies I ever had the displeasure of watching is ‘What Women Want’… In it, Mel Gibson played a guy that falls on his head (or was he hit by lightning? – I can’t recall) and can suddenly hear women’s thoughts. And that turns him from a...

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