Author Archives: Yoav

Author uses horrible 1-star review to generate hundreds of 5-star reviews

Glenn, My friend and coaching student, wrote a very unusual book about weight loss. He teaches an extremely effective weight loss technique. But… It’s ‘tough’ – It’s not a ‘love yourself thin’ kind of technique. Which means that some readers HATE it. And when readers HATE something they write 1-star...

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Within a few days we had 1200 people opting in

Sharon, one of my coaching students, has implemented the audience building technique I teach. And this is what she had to say… “When we started the audience building campaign, I wasn’t sure. I had never done this before and because I was starting at ground zero anything could have happened....

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The most exclusive author promotion service in the world

In yesterday’s email we talked about using giveaways to get readers in your genre to sign up to your mailing list. We also discussed how to select a prize that will attract only readers in your genre – those who will be valuable additions to your list. Now, the second...

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Creating an email list of 1000+ readers in your genre

Every marketer worth their salt will tell you that “the money is in the list”. This means that if you have access to a list of targeted book buyers in your genre, you can offer them your book and produce sales. But how do you persuade readers to join your...

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The Best Book Launch Detective in Town

It was the great Tony Robbins who said, ‘Success Leaves Clues’. And in the digital age, success leaves clues that you can easily find with a bit of wit and access to Google. The technique is very simple… Put on your detective cap. Light a pipe. Then… find a bestseller...

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How writers create a powerful bond with their audience

I’m sick. It’s a bit better now, but for a couple of days I was SICK. I couldn’t get warm even though I put on two shirts, a sweater and my thickest warmest blanket. But the worst part was that I couldn’t focus. I couldn’t work, read or even watch...

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What actually works In Book Marketing Today?

Taking your first steps into the world of book marketing is like falling down the rabbit hole. There are so many different techniques you can use, it’s confusing even before you get started… – Launches – Facebook Advertising – Giveaways – Book tours – Twitter – Advertising on specific sites...

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The sharpest book marketing sword

​In the great Tarantino movie “Kill Bill”, Beatrix Kiddo (AKA “The Bride”) travels to Japan to face and kill O-Ren Ishii, her former colleague and present-day Yakuza boss and her band of Assassins – “The Crazy 88”. But before she goes to Japan, Beatrix makes a pit stop at Okinawa to get...

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The single most important investment an author can make

Yesterday I received this email from Dharlene, one of my readers… “Dearest Yoav, I do have to say that I get a whole lotta emails from internet marketing “gurus” — mostly because I am studying their methods — as I am studying yours. I do have to say that I...

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