Author Archives: Yoav

Comedians ruined podcasting and you can too

For some reason, I was never into podcasting or Youtube shows. They always seem too long, and with my goldfish attention span they were just impossible to concentrate on. But in the past few months I’ve subscribed to a couple of podcasts hosted by comedians. And these are not fancy...

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How to create a die-hard fan of your writing

I have a confession to make. You might find it hard to believe, but I’m horrible at networking. I’m awkward about joining conversations. I get tongue-tied when people ask me what I do. And while I’m a tremendous listener in one-on-one settings, I can’t seem to keep the conversation going...

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British Author Smashes Teen with Wine Bottle Because of 1-Star Review

According to Gawker, a British author by the name of Richard Brittain tracked down a Scottish girl who’d written a negative review of his self-published novel and shattered a bottle of wine on the back of her head. Here’s how Gawker describes his actions… “Brittain, incensed at the one-star review, apparently...

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How Robots Create Emotions in People

There’s a video going around Facebook, which shows a man “abusing” a robot. The robot is desperately trying to pick up a package and put it on the table. But the man, using a hockey stick, moves the package just out of reach… Or, if the robot manages to grab...

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The devious Amazon formula that can dramatically increase your book sales

It’s a simple formula: Title (and subtitle) effectiveness X Book Description effectiveness X Proof elements (Reviews and Endorsements) X Traffic = SALES Now… Most authors focus on the last part of the equation (traffic) and settle for ‘good enough’ on the rest of the parameters. They settle for an ‘OK’...

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The perfect book launch plan – for short and long-term sales

Step 1 – gather your tribe BEFORE the launch: Create a mailing list and begin populating it with everyone who loves you – your children, parents, friends, aunts, uncles, etc. Then run a giveaway, or any other kind of list building campaign, to bolster the number of subscribers. Step 2...

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Book Birthdays, Party Gifts and Endless Sales

Birthday parties are the best!!! They shine a spotlight on the birthday girl (or boy) for a couple of days, and reminds them (and their friends and family) that they are special. But books only get one birthday… Their launch day. I say the heck with that. Books deserve to...

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How to increase book revenues by 10%-20% in 15 minutes

Listen closely – here’s the secret: Whenever you promote your book, Instead of linking directly to Amazon… Sign up to the Amazon associates program And use your affiliate link to promote your own book! Not only will you get an additional commission for every copy you sell, But… Since Amazon...

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The type of author who wins…

In boxing there are two types of fighters. You can tell the difference by the way they react when they get seriously punched for the first time. The first type goes into a kind of a shock. The pain scares him. He tries to cover up and escape – and...

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