Author Archives: Yoav

The future of the author

Many a time when I tell someone I help authors sell books, they look at me funny and ask… “Are people still reading books?” “Is there even a future for the author profession?” So, here’s my take on that… relax, make some tea and listen carefully: I think that we...

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How to get journalists to interview you about your book

Before we get into the meaty stuff, I have a question for you… Does your inbox scare you sometimes? Have you ever avoided opening your email just because you’ve dreaded the amount of demands on your time that have slithered their way into your inbox? Well… Your inbox looks like...

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Fortune telling book-buyers and broke authors

“I cringe at the idea of giving away my best work for free” This is what an author I work with told me last week. In fact, most authors I talk to have a hard time giving away a valuable piece of writing they’ve slaved over. I get it. But...

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The Type of Book Amazon’s Sales Algorithm Promotes With Vigor

When you publish a book on Amazon, you’re not just selling a book via an online store… You’re entering into a partnership with the mighty Amazon sales algorithm. Because … every time you sell a copy, Amazon makes a profit! That is why the Sales Algorithm loves WINNERS. I’ll explain…...

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The Top 50 bar where the most successful authors hang

When I was a youngen, before my army days, I used to hang with my two best friends at a downtown bar called ‘Fink’. It was one of the world’s top 50 bars (Fink won that title 8 years in a row!) and it was the most exclusive bar you...

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The T Factor in Book Marketing

Hello again, First, I’d like to apologize for neglecting my newsletter responsibilities lately – I was temporarily consumed by other tasks… But I’m back!!! And today I’d like to talk to you about the T factor in book marketing. T is one of my personal coaching students, and also my...

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Become the #1 bestselling author with a $12 promotion

A couple of weeks ago I was issued a challenge by one of my Insiders’ Club members. You see… Whenever the subject of being a bestselling author comes up, I always tell my group that it’s pretty easy to become a #1 Amazon bestselling author in a small category… That...

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The Whale Hunting Guide for Authors

One of the things that really rattles my cage is when authors say stuff like… “I’ll never get on that podcast – it’s too big” Or “Why would they ever want to feature MY book on that Booktuber channel?” So I want you to listen closely… YOU ARE A BIG...

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What Readers Want

One of the worst movies I ever had the displeasure of watching is ‘What Women Want’… In it, Mel Gibson played a guy that falls on his head (or was he hit by lightning? – I can’t recall) and can suddenly hear women’s thoughts. And that turns him from a...

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